CHAPTER 4

Let Us Be Specific!

The next section looks at a number of specific types of risk and specific issues. I hope you will gain something from all of them, even those that are least similar to your situation.

How to Avoid the Seven Landmines of Growth

Although I want to warn you of the seven landmines you could step on when your business starts to grow, I do not intend to discourage anyone from taking advantage of any opportunity to grow their business, but I want to see you on a journey to continuous success, not just a temporary lurch forward followed by a crash as you drive into a wall. (Yes, I have changed the metaphor, just to make the point.) Let us look at each of the landmines and see how it can be avoided.

  1. Money. The more money ...

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