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3
Measuring Uncertainty: The
Inevitability of Subjectivity
3.1 Introduction
Probability is the term used to quantify our uncertainty about some
unknown entity—be it a future event, a thing whose properties we are
unsure of, or even a past event about which we are unsure. We made
numerous references to probability in Chapters 1 and 2 without actually
dening it or explaining how to compute it in particular instances. What
should be clear from Chapter 1 is that probability reasoning can be
extremely confusing and difcult even for highly trained professionals.
Moreover, many professional statisticians use a different notion of prob-
ability (called frequentist) to the one (called subjective) that plays a cen-
tral role in our approach to risk assessment. So, it is clear that we need to
get the basic rules of probability right. To prepare for that (which we do
in Chapter 4) this chapter lays the necessary groundwork by discussing
the different approaches to measuring uncertainty.
Because we are interested in risk, the kinds of uncertain events we have
to deal with are very diverse. At one extreme we have events where we
apparently have good understanding of the uncertainty, like:
The next toss on a coin will be a head.
The next roll of a die will be a 6.
At the other extreme are events where we apparently have a poor under-
standing of the uncertainty like:
England will win the next World Cup.
My bank will suffer a loss (such as a fraud or lost transaction)
tomorrow.
A hurricane will destroy the White House within the next
5years.
Or even an “unknown” event like
My bank will be forced out of business in the next two years as
a result of a threat that we do not yet know about.
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