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Road to Seeing by Dan Winters

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4. Personal Work

“ART IS THE OBJECTIFICATION OF FEELING.”

HERMAN MELVILLE

While I have a deep emotional connection to all of my work, the subtext of each production varies greatly. The work I do day in and day out is principally commissioned by publishers, advertising agencies, and record companies.

In a sense, I’m paid to bring my perception, technical skills, and knowledge to an interpretation of a particular subject. The subject is sometimes irrelevant, as I feel my sensibility can be applied to a range of source material, and thus I’m not tied to a singular working method.

This is a greatly simplified overview, but it works as a basic framework. The reality of my work is that it ranges from complex problem-solving that requires scores of ...

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