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Robert K. Greenleaf by Peter Senge, Don Frick

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CHAPTER 16Breakout From AT&T

As I see it, leadership that devotes itself wholly to operating successfully in the here and now—essential as this is—will not measure up to its total responsibility. Leadership is equally called on to build vitality for the long pull… A business must generate vitality under all the circumstances that confront it—not only in times of crisis, but just as much under conditions of success… 1

ROBERT K. GREENLEAF, 1960 Ghostwritten speech forAT&T President FRED KAPPEL

Beginning with his Jungian dream work in the late fifties, Green-leaf began thinking seriously about taking early retirement from AT&T. By 1964, his first year of eligibility, all the children would have left home, and he and Esther would be free to ...

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