August 2006
Beginner
288 pages
9h 47m
English
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5. Creating Visual Impact
TYPEFACES IN THIS CHAPTER:
Goldenbook at 10/13 for body copy and at 90 point for large heads
A few callouts are in Charlotte Sans Bold
A graphic design almost always has three main goals: 1) Get attention; 2) create a memorable visual impression; and 3) communicate a message.
The best way to accomplish the first two goals is with visual impact. The design and layout of your project will determine if anyone stops long enough to see what you have to communicate. The greatest ad copy in the world will go unread if you aren’t able to get the reader’s attention. And the only way to do that is visually.
Basically it’s all about contrast—contrast of size, color, direction, format, or a contrast of the expected versus the unexpected. ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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