October 2015
Beginner
288 pages
8h 5m
English
book
Rocket: Eight Lessons to Secure Infinite Growth
by Michael J. Silverstein, Dylan Bolden, Rune Jacobsen, Rohan Sajdeh
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
EPILOGUE
Tools, Techniques, Challenges, and Words of Advice
Every brand owner we have ever met has high aspirations. They all want their brand to be bigger and stronger, and to have more vitality. They want to have more power and establish themselves as fixtures in their consumers’ minds. Few of them want to have anything less than 100 percent of their consumers’ category requirements. However, very few achieve this, and even fewer hold on to it.
If you have read this book, you are one of the ambitious ones.
We will close this book with four steps that can help you get started. These are the four steps of the demand-centric growth approach.
This approach looks at how the dimensions of choice influence a customer’s final purchase decision. We ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.