Chapter 3. A morning a month, that’s all we ask

A plan you can actually follow

A Can a Week, That’s All We Ask!

—HIGHLY SUCCESSFUL ADVERTISING SLOGANOF THE BLUE DIAMOND GROWERSCOOPERATIVE, CIRCA 1990

As I mentioned in Chapter 1, people have a lot of plausible reasons for not doing usability testing. But the main reason most people don’t do it is that they think it has to be a big production—what I refer to as the Big Honkin’ Test.

While teaching my workshops, I’ve worked out what I think is a reasonable plan that anyone—whether in a large organization or a one-person operation—can afford to do and that will enable you to test what you’re building several times during the course of a project.

It’s doable, and it gets the job done. It uncovers ...

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