Rocking the Boat

Organizing Collective Action

I’m one person, and I can’t do it alone. I can yell and scream and push and all that, but I really am just one voice out there. There has to be a large number of people doing the same things I’m doing, and I haven’t seen that happen yet.

— Atlas employee

DAVID WELTON, a self-proclaimed tempered radical who worked in a large bank in Switzerland, had just returned from a two-week seminar on social responsibility, part of a two-year master’s degree program on the same topic.¹ David was hired as part of a cohort of “Future Leaders” who had been recruited for a special two-year internal training program with rotations throughout ...