Rogue Waves: Future-Proof Your Business to Survive and Profit from Radical Change

3

R: Reality Test

Determine your present state and the systems that got you there—to avoid making decisions on the wrong information.

Rogue waves are becoming more likely each day. Every organization should expect to get hit by one at some point. But radical change doesn’t mean your company is going to fail, any more than sailing through the North Sea in winter means your boat is going to sink. There is a crucial difference between the companies that thrive and the companies that don’t. It’s how clearly their leaders understand the changing sea and how well they prepare their crews. When you understand what is causing the change, you have a better sense of how it is likely to affect you. You might even be able to stake your future on it.

Most ...