Optimize Results

What’s Inside This Chapter

The chapter describes the basics of the last phase in the ROI Methodology: Optimize results. Specifically, this chapter covers:

• telling the story

• developing reports

• using black box thinking.



Telling the Story

Measurement and evaluation are meaningless endeavors if the results of the evaluation are not communicated in such a way that compels your audience to take action. It is through action that the ultimate purpose of measurement and evaluation can be achieved. That purpose? To drive improvement in organizational measures that matter.

Interestingly, communicating results and storytelling ...

Get ROI Basics, 2nd Edition now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.