6
Optimize Results
What’s Inside This Chapter
The chapter describes the basics of the last phase in the ROI Methodology: Optimize results. Specifically, this chapter covers:
• telling the story
• developing reports
• using black box thinking.
Telling the Story
Measurement and evaluation are meaningless endeavors if the results of the evaluation are not communicated in such a way that compels your audience to take action. It is through action that the ultimate purpose of measurement and evaluation can be achieved. That purpose? To drive improvement in organizational measures that matter.
Interestingly, communicating results and storytelling ...
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