14
Make It Work: Sustain the Change to a Value-Driven Marketing Program
Change is inevitable. Progress is optional.
GARY MARX
“Natural Beauty is dedicated to enhancing consumers’ wellness and beauty naturally through superior products and extraordinary service,” claims Laurie, the chief marketing officer of Natural Beauty Laboratories, Inc. Since she joined the company last year, this mission has inspired Laurie to work tirelessly in the rapidly growing organic cosmetics industry. As more consumers are becoming open to green and natural products, Natural Beauty quickly establishes itself as a leading provider of a variety of natural cosmetics ...
Get ROI in Marketing: The Design Thinking Approach to Measure, Prove, and Improve the Value of Marketing now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
