Praise for ROI in Marketing
As a marketer, it’s a constant struggle to demonstrate direct and irrefutable proof of the impact on marketing. ROI of Marketing makes clear the steps needed to measure marketing success through a straightforward, easy-to-understand approach. A great read for both seasoned executives and junior marketing professionals.
ERIK SAMDAHL, VP OF MARKETING, I4CP
Determining a return on investment (ROI) on marketing efforts has been an age-old problem in companies. Without a clear way of measuring ROI, managers typically underestimate or overestimate their marketing spend. This book helps managers and educators unlock ROI by sharing the measurements and a systematic process to address this important issue.
ELI JONES, PHD, ...
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