Index
A
Aaker, David
Aaker, Jennifer
Adaptation success factors: being willing to take a calculated risk; give lots of love to new consumers; if you are going to make a change, go big
Advertising Age: awarding “Where Will Happiness Strike Next?” campaign; Lite Beer from Miller named as eighth best campaign by; naming success of Sprite's campaign
African American consumer market (AACM): Atlanta Falcons' percentage of fans in; repositioning Sprite for teenage; Sprite focus on the
Allen, Frederick
Amador, Christy
Amazon Passion Index
AMC theaters
American Idol (TV reality show)
Anderson, Jamal
Aniston, Jennifer
Apple: emotional connection between consumers and; fanship of
Aquafina
Aspergen, Ron
Atlanta Falcons: Atlanta market challenges facing ...
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