Romancing the Brand: How Brands Create Strong, Intimate Relationships with Consumers

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Know Yourself

How often have you heard that before you can understand others, you have to understand yourself? In other words, to really know what we want in a relationship, we have to know ourselves. We have to understand what is special about us, what we bring to the table in a potential courtship, and, let's face it, what we do better than others who may be courting the same individual. Now, when we put ourselves out there on the dating scene, we probably don't go through a laundry list of what our strengths are, where our interests lie, and why we would make a good partner to another individual. But if you think about your relationships, you'll see that even on a subconscious basis, you definitely have an understanding of what you are ...