ACKNOWLEDGMENTS

There are a number of people who formed a brain trust that enabled this book. The first is Hollis Heimbouch of HarperBusiness. This book began with one of my random rants—I was meeting with Hollis (who published Multipliers) and was musing about something I’d always wondered about—When is not knowing more valuable than knowing? Hollis listened carefully and said, “That right there is your next book.” Hollis saw the promise in this book well before I did and then patiently poked and prodded me until I was ready to work on it. She not only helped germinate the idea, she collaborated with me throughout the process, offering insights, pushing me harder, and so wisely wielding her scalpel. Hollis is deeply insightful and collaborative. ...

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