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Rough Diamonds: The Four Traits of Successful Breakout Firms in BRIC Countries by Nan Zhou, Gerardo R. Ungson, Seung Ho Park

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Chapter 2

The Four Cs of High Performance

Breakout is a forceful emergence from a restrictive form or position. It is a structured and purposeful approach to corporate change and market or industry transformation, leading to dramatic performance improvements and business success.

—Sidney Finkelstein, Charles Harvey, and Thomas Lawton, Breakout Strategy: Meeting the Challenge of Double-Digit Growth

Not unlike real-world rough diamonds [RDs], the transformation of RD firms…entails meticulous strategies and purposeful actions. After careful assessment of our case studies and interviews, we propose a trajectory that is best characterized by a sequential composite strategy—one we term the Four Cs for Sustaining High Performance.

—SKOLKOVO Business ...

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