APPENDIX B: RUMSFELD’S RULES (UNABRIDGED)
ON BUSINESS AND MANAGEMENT
What you measure improves.
That which you require be reported on regularly will improve, but only if you are selective. How you fashion the reporting system announces your priorities and will set the institution’s priorities.
If you can’t measure it, you can’t manage it. (Peter Drucker)
A’s hire A’s. B’s hire C’s.
Don’t avoid sharp edges. Occasionally they are necessary to leadership.
If you are not being criticized, you may not be doing much.
Dogs don’t bark at parked cars. (Wyoming saying as quoted by Lynne Cheney)
The road you don’t travel is always smoother. (Representative Duncan Hunter Sr., R-CA)
Know your customers!
Develop a few key themes and stick to them. It works. ...
Get Rumsfeld's Rules - Leadership Lessons in Business, Politics, War, and Life now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
