Book description
The list of challenges facing society is endless. Numerous financial and social problems affect the world and individual countries. And they also affect states, counties, cities, and even school districts and neighborhood policy councils. It's time for fresh thinking and new ideas in the public arena; it's time for more civic-minded people to get involved by running for—and winning—elected office.
Run for Elected Office—and Win shows you how. It is designed to help readers make a positive impact on the world and in the communities in which they live. It starts with how to make a decision to run for a particular office and ends with how to proceed with a successful political career—and it covers everything else in between. This book helps readers:
Learn the ins and outs of winning an election—from an author who's done it!
Understand how to plan and schedule a political campaign
Employ the power of social media in gaining name recognition
Learn how much money it takes to run a campaign and what it really takes to win
What you'll learn
Which office best suits your talents and interests
Where and how to file
How to plan and run your campaign, and how to raise money
How to market yourself through traditional and Web-based social media
How to build a staff and recruit a team of volunteers
How to hone your message and manage the issues
What to do when you win
How to recover and forge ahead if you lose
Who this book is for
The book is a must-read for anyone serious about running for office. In any given election, there are 60,000 to 90,000 positions open in the United States. The number may be even higher if one accounts for school board elections, special political districts and boards, etc. This book is also for anyone angry about the current state of the political landscape and looking for ways to take charge.
Table of contents
- Title
- Dedication
- Contents
- About the Author
- Acknowledgments
- Introduction
- Chapter 1: Run for It Why the Future Depends on You
- Chapter 2: Pinpoint Your Passion Passion: A Requirement for Running
- Chapter 3: Pick the Position
- Chapter 4: Decide to Party or Be Non-Partisan
- Chapter 5: File to Run
- Chapter 6: Run: Create Campaign Plans
- Chapter 7: Run: Hone Your Message
-
Chapter 8: Run: Raise Money
- How Much Money Will It Take to Get the Word Out and Win?
- Your Treasurer Is Not Your Fundraising Chair
- What to Look For in Your Fundraising Chair
- Create a Budget and Stick to It
- Building Fundraising Momentum: Endorsements and Money
- Hard Money, Soft Money, and In-Kind Contributions
- Tools to Raise Money
- Make the Money “Asks”
- Strategies and Limits
- Conclusion
- Chapter 9: Run: Create Campaign Literature
- Chapter 10: Run: Employ Traditional Campaign Media
- Chapter 11: Run: Employ Online and Social Media
-
Chapter 12: Run: Work Face-to-Face
- What You Wear Matters as Much as What You Say
- Make the Most of Your Personality and Intelligence
- Work a Room
- Make a Speech
- Participate in a Debate
- Work the Fair or Event Circuit
- Create Your Own Event Circuit
- Go Door-to-Door
- On-the-Spot, Impromptu Meetings
- Sparring with Opponents
- Responding to Attacks
- Recovering from Gaffes and Mistakes
- Making the Most of Volunteers
- The Last Days of the Campaign
- Didn't Work the Crowd? You've Made It Hard to Win
- Conclusion
-
Chapter 13: Win
- Be Prepared for the Responsibility That Falls on Your Shoulders
- What Can You Expect on the Job
- What Can You Expect in Your Personal Life?
- Why “Part-Time” Positions Are Rarely Part-Time
- Working with Your New Staff
- Deliver on Your Promises
- Use the Skills You Gained on the Campaign Trail
- Associations and Other Information Sources
- Keeping the Structure Alive for a Future Race
- Conclusion
- Chapter 14: Lose
- Chapter 15: To Run Again—or Not?
- Index
Product information
- Title: Run for Elected Office—and Win
- Author(s):
- Release date: December 2011
- Publisher(s): Apress
- ISBN: 9781430237983
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