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Run for Elected Office—and Win by Jana M. Kemp

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Run: Create Campaign Plans

You’ve filed paperwork to run for office. You’ve officially begun your campaign. Now it is time to outline your campaign plan. What will you do each day? How will you interact with the media? How much money do you need to raise? These are some of the questions you’ll tackle while creating your campaign plan.

The value of having a campaign plan cannot be overstated. Your plan may be as straightforward as, “Win the seat by recruiting enough volunteers to help get the word out and to earn votes for me.” Or, your plan may have hundreds of moving parts, pieces, and considerations. Whatever the size and complexity of your ...

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