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Run for Elected Office—and Win by Jana M. Kemp

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Run: Hone Your Message

You’ve officially begun your campaign because you have filed to run and have formulated your campaign plan. Now for your message. It’s time to go public with the message of why are you running. Your message will include not only why you are running but also what you intend to do once in office.

You may find, as I did, that telling your story in a way that inspires others to vote for you is challenging. This is why you have formed a campaign message team. This team will help you to identify your base voters and the messages that will best reach them. Each message statement you craft must be true to who you are and what ...

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