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Run for Elected Office—and Win by Jana M. Kemp

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Run: Employ Traditional Campaign Media

With your message statements clear and your candidate information card or flyer in hand, you can draw from these well-crafted words to be sure your messages are consistent across all media. Traditional campaign media include direct mail, print and broadcast media, billboards, and yard signs. Depending on the size, location, and competitiveness of your election district you may choose to use one, two, or all of the following traditional campaign outreach methods:

Direct Mail: Letters and Postcards: We've all received one or more direct mail pieces from a candidate. Start collecting and studying the ones ...

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