Run: Employ Online and Social Media

In the first decade of the twenty-first century, online and social media tools became permanent forces affecting the outcomes of elections at all levels. In the 2008 presidential election, President Obama proved this, even hiring campaign staff that included a team dedicated to social media. Yes, your campaign must have an online presence, even if it is just a homepage for your website.

If you want to attract voters thirty-five and younger to your campaign to vote for you with any great impact, you must have an online and social media strategy to reach them. Campaigns, churches, and businesses are all exploring ...

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