Run Grow Transform

Introduction

Out of clutter find simplicity

From discord find harmony

In the middle of difficulty lies opportunity

Albert Einstein

When IT is done right it’s a game changer. But this book is not about IT.

Nor is it about the mission to “align IT with the business” or to “deliver IT value to the business.” That mission is over. In fact, it has been misguided from the start. IT and the business are one. There is no “IT value” separate from business value. And in this new and often disruptive information age, there is increasingly limited business value separate from IT.

This book, for leaders and senior managers from all disciplines within the enterprise, is about integrating and leveraging transformative IT capabilities with every asset of ...