The only sustainable competitive advantage is the ability to learn faster than the competition.
Arie de Geus
The Living Company
Who are your customers?
What do they want now?
What will they want tomorrow, and the day after that?
You can temporarily capture the market’s attention with a great innovation, but can you profit from it? Can you keep it? What will you do next? How will you remain at the front in a marketplace that has become accustomed to, and perhaps even expects, constant change?
True competitive advantage arises from the ability to continuously offer what customers value, in new and better ways, and then to capitalize on it through effective operations while simultaneously preparing ...