Chapter 8Work across the seams of the company. Stick your nose into everything. Be a cheerleader and a white buffalo. Cause tension at every turn!
The gauntlet of change is cruel, and change agents are exposed to all of its dastardly personnel: naysayers, obstructionists, backstabbers, and opportunists who use the messiness of change to stand in the way or shoot down new ideas. People at Kodak (read: naysayers, obstructionists, backstabbers, and opportunists) liked to gossip about how I changed everything at Kodak—including, well, people.
Change agents know gossip is part of the gauntlet they must run, and Kodak was no exception. Firings that were part of layoffs that had been planned long before I became CMO? My fault. Obsolete divisions that ...
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