Chapter 30Stampedes lead to fast results, but they’re expensive and exhausting. Create scalable plans that unfold as you grow.
Two virile bulls, one young and one old, are sitting on a hill looking down at a pasture full of cows. The young bull looks at the old one and says, “Old man, I say we run down this hill and make love to all those cows.” The old one shakes his head. “Nope, I say we mosey on down and make love to all of them one by one.”
Okay, maybe the cowgirls won’t like that analogy, but bulls have played an important part in our change story before, and the analogy here is just as important. Stampeding down a hill the way the young bull wants to often leads to results and market share fast, but at what expense? There’s no way you can ...
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