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Running Training Like a Business by David Van Adelsberg, Edward A. Trolley

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7Planning: Design a Value Machineimage

Now that you’ve conducted your assessment and made a compelling case for Running Training Like a Business, you may come under pressure to instantly launch a new training organization. (“It makes great sense, so let’s go!”) That sort of demand can be intoxicating. After all, you’ve worked hard to stir up just such enthusiasm. Our advice? Enjoy the feeling. But keep a clear head. Your next few moves will be crucial. Figure 7-1 lays out the key steps for this part of the transformation, the Planning phase.

“When you decide to build a house, you don’t immediately pour concrete. First, you draw a blueprint,” notes ...

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