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3Running Training Like a Businessimage

Creativity… producing through imaginative skill. Courage… readiness to embrace challenges. Honesty… speaking the truth. Realism… adherence to the facts. The ideals to which most people aspire, personally and professionally, tend to be simple in concept. Living those ideals day after day, on the other hand, takes great determination.

The approach we advocate in this book—Running Training Like a Business—operates a lot like those familiar ideals. Running Training Like a Business means being simultaneously effective and efficient. That’s the core of the concept. Here, briefly stated, are the keys to making it ...

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