Rural Marketing, 3rd Edition by Pearson

38

>

RURAL MARKETING

<

October 1993. The scheme aims to assist the eligible youth to set up self-employment

ventures in the industry, service and business sectors, and intends to cover urban and

rural areas.

1. Describe the evolution of rural marketing

The evolution of rural marketing has been described in four

different phases. Before the 1960s, rural marketing was con-

sidered synonymous with agricultural marketing. The period

between the 1960s and 1980s saw the Green Revolution, which

changed the face of rural India with its scientific farming prac-

tices and marketing of agricultural inputs. After the 1990s, the

industrial sector ...