>
RURAL CONSUMER BEHAVIOUR
<
CHAPTER 3
55
customer with an opportunity to evaluate the product personally and absorb relevant
information at their own leisurely pace. Haats, mandis, and melas facilitate informal con-
sumer interactions, enabling consumers to seek and gather relevant information from
each other. In the case of high-involvement products, this information search needs to
be supplemented by an ‘out-of-village’ visit to a company outlet for an opportunity for
personal interaction with sales persons/company representatives. The need to evaluate
individual accessories of the product and their performance also becomes critical. ...
Get Rural Marketing, 3rd Edition by Pearson now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
