Rural Marketing, 3rd Edition by Pearson

76

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RURAL MARKETING

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■

conclusions

and

recommendations

sum up the findings and provide the way for-

ward.

■

appendices

provide important additional and detailed information used in the

analysis.

Special Tools Used in Rural Marketing Research

As conventional research tools have not been effective in rural markets due to the

lower levels of exposure and literacy of rural inhabitants, rural researchers have come

up with new solutions and special tools to capture the responses more accurately and

effectively. Some of these qualitative and quantitative research tools are described

below. See ‘Rural Marketing Insight: New Age Innovation ...