106
>
RURAL MARKETING
<
DISCUSSION AND APPLICATION
Discussion of Concepts
1. Briefly describe the different bases for segmenting rural
consumer markets.
2. Describe the importance of multi-attribute segmentation
in rural markets. Explain one such approach used by com-
panies for their market planning in detail.
3.
What is the concept of ‘brand stickiness’? How is it differ-
ent from brand loyalty? Why is this concept more relevant
in rural India? Cite some examples of the same.
4.
What is product ‘positioning’, and how do marketers know
what it is?
5. You are the marketing manager of ‘Santosh Computer’
Classes Pvt. Ltd – the ...
Get Rural Marketing, 3rd Edition by Pearson now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
