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PRODUCT STRATEGY
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CHAPTER 6
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company brand with a request to come on the scheduled date for a free check-up. At
the camp, company service engineers educate owners on maintenance and care of the
engine, battery, etc. Spares like oil filters and engine oil are sold at discounted prices,
and warranty complaints are attended to. Tractor companies have also started using
mobile service vans, which move from village to village and provide door-step repair-
ing services to tractor owners of the company’s brand.
Some durables goods companies have also utilized their existing infrastructure in
small towns to service rural consumers. ...
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