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RURAL MARKETING
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DISCUSSION AND APPLICATION
Discussion of Concepts
1.
Explain the five levels of a product with examples.
2.
Briefly describe various product decision strategies using
relevant examples.
3. Critically analyse the issue of fake products in rural mar-
kets. What are the different strategies that a rural marketer
should adopt to handle this issue?
4.
What are the key elements in brand building in rural mar-
kets? Discuss.
5. Explain how packaging can make a product appealing in
rural markets.
Application of Concepts
1.
Imagine that you are the product development manager in
a fairness cream manufacturing ...
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