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company an edge, and the low price point helped in better market penetration. Other
fast-moving consumer goods (FMCG) players like HUL, Godrej, and Dabur have also
tried this route for different products, at different price points. Today, HUL sells the
maximum number of its products (ranging from shampoo to hair oil) in sachet packs
in rural areas.
Bharat Petroleum has introduced 5-kg ‘mini’ gas cylinders, priced at INR 100, to
reduce the initial deposits and refill costs for rural consumers. Targeted at the fixed,
low monthly income group, the oil company has entered the kitchens of rural folks,
persuading them ...
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