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RURAL MARKETING
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Distributors cover their areas using their own vehicles, mostly Matadors or tempos.
Companies do not reimburse the transport expenses of distributors. The distributor
employs three or four persons for the work, depending on the market to be covered.
Coverage
The area covered by the distributor in DM2 is bigger than it is in DM1.
Therefore, coverage becomes an issue, and the problem is further compounded by
the fact that there is no SD to cover the more interior parts. Most of the time it is
the wholesaler market that is responsible for the availability of these products in the
interior-most parts of the country. ...
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