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DISTRIBUTION IN RURAL MARKETS
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CHAPTER 8
181
Modern Distribution Models
With the increasing need to take products and services to rural markets, companies
that are seriously interested have invested in rural markets to develop new distribution
channels to service rural markets effectively. Two types of distribution models have
evolved in the last decade, namely the SHG model and the youth entrepreneurship
model.
THE SHG MODEL
A self-help group (SHG) is a group of 10–15 women organized
by government bodies or NGOs, who come together to form a mutual thrift group, to
inculcate savings discipline, and boost feelings of self-worth ...
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