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DISTRIBUTION IN RURAL MARKETS
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CHAPTER 8
189
The manufacturer supplies goods to the stockists, who take care of sub-distribution.
Often, the stockists operate their own delivery vans to take care of secondary trans-
port and local delivery jobs. They are fully responsible for their own financial arrange-
ments.
The volume of the business done by retailers varies, partly because of their location
and partly because of their own capacity for doing business. Over a period of time,
some retailers have grown in stature and importance. If such retail points coincide with
centres of demand and transportation within the feeder town area, ...
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