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RURAL MARKETING
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DISCUSSION AND APPLICATION
Discussion of Concepts
1. What are the key challenges in reaching rural markets?
How can companies address these bottlenecks?
2. Why has modern retailing not expanded beyond a few
initiatives in rural areas? Discuss the challenges faced by
modern retailers. What can be done to improve their sus-
tainability?
3.
Discuss the key changes that have taken place in the rural
retail environment. What lessons can a new FMCG mar-
keter venturing into rural markets learn?
4.
Debate the merits and demerits of the DM1 and DM2 mod-
els. Find two players each for these models in rural mar- ...
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