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COMMUNICATION STRATEGIES FOR RURAL MARKETS
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CHAPTER 9
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motional schemes. The event was publicized on the preceding day, as well as throughout
the day itself, via a public announcement system. Shakti Day has now become an integral
part of Project Shakti. It continues to be held periodically across several villages, draw-
ing crowds and serving as an effective medium for marketing and communication.
Budgeting for Rural Communication
After deciding on the channels of communication, the next step for the rural marketer
is fixing a communication budget. The allocation of a budget for different planned me-
dia like advertising, sales ...
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