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RURAL MARKETING
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Other FMCG companies like Wrigleys have also conducted similar sales promotion
programmes in rural UP, where they offered immediate cash discounts to the newly
joined retailers on each candy jar that they purchased.
DIRECT MARKETING
Direct marketing is one of the most powerful ways to meet the
target audience on their turf and build product awareness as well as sales promotion.
Direct marketing helps the marketer to bypass the middlemen and directly reach and
communicate with the customer. Mobile marketing, vending machines, and direct mail-
ers are some of the direct marketing tools used in rural areas. However, ...
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