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RURAL MARKETING
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sales generated over a given period of time is measured for both areas and then com-
pared to find the effectiveness of the rural non-conventional communication mediums.
Creating Advertisements for Rural Audiences
Advertising is any paid form of non-personal presentation and promotion of products,
services or concepts by an identified sponsor. Before developing an advertising pro-
gramme, marketers must be clear about the objective or purpose of advertising, that is,
what it is that they are seeking to achieve out of the advertisement. The communicator
must know whether their aim is to inform, persuade, remind, ...
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