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RURAL MARKETING
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The timing of the performances is very crucial. Certain factors need to be con-
sidered. First, shows should be held during that time of year when farmers are
relatively free. If the shows are held during the harvest season, farmers are likely
to be too busy in their fields to pay any attention. Second, performances should
be held at that time of the day when they are free and relaxed.
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Campaign coordinators should choose the venue of the performance with care,
keeping in mind the caste and religious differences in the village. For example,
if the show is held in a largely Muslim part of the village, Hindus ...
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