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COMMUNICATION STRATEGIES FOR RURAL MARKETS
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CHAPTER 9
231
DISCUSSION AND APPLICATION
Discussion of Concepts
1.
Explain the steps involved in message design. Develop a
communication message for promoting hybrid seeds and
pesticides.
2.
Briefly describe the various communication tools that can
form a part of the rural communication mix strategy.
3.
Describe different forms of folk media. What are the ben-
efits of using folk media? What are the critical points to be
kept in mind while using folk media as the communication
platform?
4.
Explain the different sales promotion tools used in rural
communication with examples.
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