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RURAL MARKETING
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A Haat Hungama welcome stand (to greet visitors coming to the stall)
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Set of flash cards (five famous Indian monuments and three hit filmi jodis,
brand game)
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Tata Shaktee flip chart (for uniformity in communicating with consumers)
Campaign Roll Out in 2006
During the activation phase, the team was instructed to take a sample sheet
from the distributor/dealer and place it on a carrier mounted on the travelling ve-
hicle. This ensured the availability of sample sheets at all haat/mandi locations.
Haat Hungama 2006 was also spread over 2,000 haats/mandis, and was a
major success in further strengthening ...
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