244
>
RURAL MARKETING
<
process for soya, tobacco, wheat,
shrimp, and other crops in rural
India has now created a highly
profitable distribution and product
design channel for the company—
an e-commerce platform that is
also a low-cost fulfilment system
focused on the needs of rural India.
e-Choupal was conceptualized
as a chain of Internet kiosks con-
nected through VSATs to facilitate
the procurement of specific com-
modities. Each kiosk is part of a
hub and spoke model, with the ITC
procurement centre as the hub and
the e-Choupals as the spokes. As a
direct-marketing channel virtually linked to the mandi system for price ...
Get Rural Marketing, 3rd Edition by Pearson now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
