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RURAL MARKETING
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customers made it hard for conventional banks to target the market. Furthermore, the
financial literacy. Lack of financial viability—low value , high-volume transactions in
rural markets make the economies unviable for traditional banks.
FINO directly engaged with customers by establishing teams of financial product
experts responsible for designing, developing, and bringing retail products to mar-
ket with partner banks. Currently, FINO’s revenue comes from banking partners and
is derived from individual transactions or as a percentage of the amounts disbursed
through bandhus. This year, FINO estimates that some ...
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