268
>
RURAL MARKETING
<
A key differentiator is offering patients integrated solutions to health problems
rather than mainly selling products to health professionals. Products selected for
the initiative are simple to use and packages are reduced in size to keep out-of-
pocket costs low. The initiative aims to build a sustainable, profitable business
that improves access to healthcare among the underserved millions in rural
India by creating awareness, enhancing local availability, and designing appeal-
ing and affordable health solutions. This social business approach represents a
mix of corporate citizenship and creative entrepreneurship. ...
Get Rural Marketing, 3rd Edition by Pearson now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
