278
>
RURAL MARKETING
<
small towns; General Motors India’s compact car, Chevrolet Spark, driving into
small towns quite aggressively; and nearly 40 per cent of Hyundai’s sales coming
from small towns and rural areas are a perfect reflection of the high disposable
incomes and purchasing power of these small-town habitants.
2.
Increasing awareness and importance of education
.
Today, consumers in
small towns are more aware because of increased media penetration. Be it the
Internet, DTH (Direct-to-home) or C&S (Cable and Satellite), the off-take of all of
these is growing faster in small towns. Contrary to the perception that DTH televi- ...
Get Rural Marketing, 3rd Edition by Pearson now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
