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MARKETING IN SMALL TOWNS
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CHAPTER 11
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Brand ambassadors and icons for this consumer segment are changing, and it is
the small-town achievers who are becoming the hot role models.
3.
Aspirations and Lifestyle
.
This growing awareness and exposure has led to
changes in the aspiration levels of small-town inhabitants, especially its youth.
Young people from small towns are today aspiring for urban jobs like those of air
hostesses, pilots, flight stewards, newsreaders, and radio jockeys. Such jobs are
not only high paying, but also provide a high-flying lifestyle to the ambitious youth.
With an increasing number of youngsters opting ...
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